Back when I was working almost exclusively in search engine optimization and creating copy for websites, I used to always urge clients to use Google Alerts.
So what is Google Alerts?
As Google itself puts it:
“Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.”
Why [...]
Filed under: Communication, Internet, Public Relations | Tagged: google alerts, Public Relations | Leave a Comment »
This really has nothing to do with marketing, but I guess we can marginally claim it has something to do with communications.
I recently came across this website– The Useless Information Highway.
It’s a site that brings loads of…well…useless information from around the world.
Check it out. But only do it when you’ve got some time to kill. [...]
Filed under: Communication, Internet | Tagged: useless information | Leave a Comment »
Not too long ago, I wrote about how I thought Starbucks move to offer a cup of coffee for a buck was a smart move. This was despite the fact that it was a move that drifted away from its original branding.
Starbucks was testing the offer in a few stores and, to the best of my [...]
Filed under: Marketing, Public Relations, Sales Promotion | Tagged: Coffee, Dunkin' Donuts, Starbucks, Waffle House | Leave a Comment »
I’ve written about this before elsewhere, but it’s such a great way to get a quick top listing in Google, I need to share it here.
It’s no big secret that Google and other search engines see local search as one of the next big steps in search engine results. Toward this end, Google has been [...]
Filed under: Internet, Marketing, New Media | Tagged: Google, Japanese Restaurants, Locla Listings, Online Marketing, SERPs | Leave a Comment »
If you follow the NBA, you may be aware that Mark Cuban, owner of the Dallas Mavericks, recently banned fulltime bloggers from the team’s locker room.
Cuban claims it is for reasons of crowding in the locker room and the fact that anyone with a blog could try to get in claiming to be a reporter. [...]
Filed under: Blogging, New Media | Tagged: Dallas Mavericks, Dallas Morning News, Mark Cuban, Society of Professional Journalists, Tim MacMahon | Leave a Comment »
So you’ve made the decision to start a business. Maybe you plan to do it fulltime or maybe just ease into it by starting on a part-time basis. Regardless, I urge you to create a business plan. The reality is that, while you may have to make adjustments to the plan as your business grows, [...]
Filed under: Business Plans, Communication, Marketing, Marketing Plans | Tagged: Business Plans, communications, components, Marketing Plans, sections | Leave a Comment »
Job security ain’t so great at Hyundai and its sister company, Kia. At least not at their US headquarters.
You see, not so long ago Hyundai and Kia were inexpensive econoboxes. And they had a bit of history of lacking a bit in the quality department. Quite a bit in fact.
To their credit, Hyundai and Kia’s engineers [...]
Filed under: Marketing | Tagged: Chung Mong Koo, hyundai, infiniti, kia, lexus, nissan, toyota | Leave a Comment »
Alright already. As my buddy Steve pointed out to me, don’t I always tell clients to blog regularly?
And I haven’t hit my own blog in several weeks now. So, sorry. If you actually missed me, great. Send me a few bucks and I’ll never go without blogging for that long again.
But things are lossening up [...]
Filed under: Blogging | Tagged: coca cola, hyundai, marketing plan | Leave a Comment »
